Wide Format Solutions Print Solutions
Ontario based print business Global Printing Enterprises (GPE) producde an immersive display promoting the new Hollywood film ‘Wonka’.
Starring Timothée Chalamet as the famous Willy Wonka, the new movie was released in cinemas in December as a prequel to the classic book and film ‘Charlie and the Chocolate Factory’, offering audiences an insight into the early life of the fictional chocolate factory owner.
Activities took place in countries around the world to promote the new film to audiences.
Gene Tegola, president of Reignite Marketing, worked on the initiative with Warner Bros Canada and Oxford Properties’ Yorkdale Shopping Centre. Long term partner GPE supported the printing and installation of the project, which included wall murals, displays, backdrops and floor graphics.
As well as ensuring that these printed materials stood out and captured both the attention and imagination of visitors, GPE had several other major challenges to deal with during the project. These included strict requirements for the materials being used, such as indoor air quality standards, anti slip certification and fire compliance.
Substrates used included Polar Grip Air, a white polymeric self-adhesive vinyl with air release technology, and Polar Premium Air, a self-adhesive vinyl also with air egress technology from Drytac. Additionally, G ReTac Smooth 150 polymeric PVC film and FloorTac, a matte white polymeric PVC film, which was paired with Interlam Pro Emerytex wre also used.
The range of prints created a truly remarkable display, including a vibrant carpet floor graphic measuring 32 x 70 foot, plus a cobblestone path adorned with a 35 foot tall cherry blossom tree.
The cherry tree, oversized mushrooms, flowers, and lollipop displays were all courtesy of fabricator dpfx.to. Additionally, Drawbox Design & Fabrication contributed a colossal Wonka chocolate bar, while large scale graphics featuring characters from the film completed the captivating scene.
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