Print Solutions: Positive About Print
After 35 years of success, it is time for a fresh new look: CGS Oris is launching a new corporate image and brand identity – finally connecting what has always belonged together.
CGS Publishing Technologies International GmbH was founded in 1985 by two young men with mutual visions and ideas – with a history that includes journeys to Silicon Valley promoting innovative solutions for the graphics industry in the very early days and birth of desktop publishing.
Today, the company employs around 80 people internationally, with offices all over the world, with development headquarters still based in the picturesque German village of Hainburg where the dream was born. It is a beautiful contrast between the building’s original brick structure dating back to 1911 and the innovative colour management, proofing software solutions and specially formulated media for the graphic arts industry, developed here for the past 35 years.
This jubilee has triggered a lot of reflection and many new ideas. Bernd Rückert, CEO, and Isabel Bracker, manager of communications, elaborate on the intensive creative and conceptual phases they went through over the past few months.
One of the biggest changes? The new brand name. ‘After doing business for several decades in nearly every country in the world, we came to realise in some places our company was known as CGS, in others we were more commonly known as Oris. CGS is the abbreviated version of the company and Oris the product family name. We have now combined what has always belonged together to focus on a singular strong brand for the future. Making it much simpler to identify products with CGS Oris technology inside,’ said Bernd.
Without ever forgetting the company roots, some branding elements will remain consistent: as an example, the new company logo still incorporates the well known graphic imagery.
Furthermore, the primary brand colour has changed slightly with a darker appearance and the new grey replaces the green colour used in the past.
‘Of course, the original concept was to celebrate our 35th jubilee at drupa and present the new branding launch at our booth with a large party and celebration planned. But nevertheless, we are very pleased with the results – and we still have many new announcements planned in the coming weeks ahead. Our software user interface will receive a fresh new look and there are many other creative advancements planned in the near future,’ said Isabel.
Currently, the company is conducting intensive research and development in the area of expanded/multi-colour printing, CxF prediction and colour data exchange as well as packaging and industrial printing.
