Packaging Solutions
Trinny London’s capsule range of make up offers stackable, portable perfection, in signature packaging developed by Quadpack. ‘The Stack’ enables customers to build their own personal make up kit with a choice of face, eye, cheek and lip colour. The products come in transparent 5 ml pots which click together in an attractive stack that also makes them ideal for travel.
The Stack is eye catching, convenient and answers growing demand for personalised make up solutions. Consumers can use the brand's Match2Me online tool to create their personal stack, based on skin, hair and eye colour.
The packaging is one of the main selling points, engaging consumers and allowing them to carry as many or few as they like in their handbag. Each of the 5ml jars features a custom designed jar and cap, which allows them to snap into a stack. The jar is transparent, so the product inside is visible. The base has click-fit functionality to latch onto the cap of another jar when stacked. The Trinny logo features in a silver band, hot stamped across the bottom edge.
The two part cap is a study in smart engineering simplicity. A metallised inner cap has a wide base and screw neck which provides an audible click closure. The sides feature a matt in-mould decoration, which adds a delicate relief pattern, while leaving the bottom edge glossy.
The outer cap is transparent and sits raised on the inner part, like a viewing window of the silver interior. The top edge has a smaller diameter with a discreet rim that grips onto the base of another jar when stacked. The Trinny logo is debossed on the top.
When seen from the side, the pack features transparent, textured silver and glossy silver bands, an effect which is amplified when part of a stack. It is a truly original concept – one in which make up and packaging work together in perfect harmony.
