Feb 13, 20182 min read

Affinity Packaging moves to new phase in business growth strategy with Bobst

Packaging Solutions

Affinity Packaging has invested in cutting edge technology from Bobst to streamline processing at its plant and enhance customer service.

The investment in a Novacut 106 E Autoplaten die cutter is part of a long term strategy to grow and expand the business into new markets and opportunities, whilst ensuring the quality and turnaround requirements of customers are excelled.

Affinity Packaging, based in Leyland, Lancashire, specialises in bespoke packaging and printing for a wide range of market sectors, from initial design concept through to final product. Chris Dew, managing director, said: ‘This new asset acquisition marks the next stage of our plans to take Affinity Packaging to a higher level in the market.

‘For the past four years, we have focused on building the foundations to a sound, robust business by continually investing in our people, products and equipment. This has been highly successful, demonstrated by a significant increase in turnover and employee numbers – during the past 12 months we have created 12 new jobs in the region.

‘We are now in a great position to enhance our levels of customer service even further by providing a faster turnaround and quality that exceeds our customers’ expectations. The industry is moving incredibly fast and we want to be in a leading position where we can maximise the potential of the opportunities being presented to us.’

The Novacut 106 E Autoplaten die cutter offers high precision cutting and minimises the need for manual intervention, driving efficiency along the processing line and ensuring consistent quality to optimise the return on investment. Able to process 8000 sheets per hour, it features a range of Bobst capabilities that have been incorporated to optimise machine uptime whilst delivering higher net output and highly accurate results.

Lee Alton, area sales manager, Business Unit Sheet Fed, Bobst UK and Ireland, said: ‘Affinity Packaging is committed to a continuous programme of investment to support company growth. We are proud to play a part in helping the company to achieve its goals and respond to their customers’ diverse needs by providing them with the technological capabilities and innovation to succeed.’