Print Solutions IndPrint
When some in the market fight on only price, Kernow goes a completely different way. The UK manufacturer is reorganising its wide format range with two fundamental objectives: offering the market a real solution for a given application, and offering benefits to every link of the distribution chain down the end user.With KernowJet Interiors, the British manufacturer made a thoughtful analysis of the wallcovering market and looked at offering the best possible solution for wallcoverings in commercial areas and tough environments. Deliberately, it has left the market space of ‘not nice but cheap’ to other players, as it is neither Kernow’s philosophy nor positioning in the printing industry. Instead it has provided benefits for its distribution partners, printers, and also the final customer.
Kernow wanted to offer ease of printing with a solvent, eco solvent, UV curable and Latex inks compatible material, but also with a full HP Latex certification in a world where Latex is the crucial and leading print technology. Distributors will appreciate versatility of the product for better stock controls.
Bio-Pruf characteristics are probably the most important feature for the end-user: a special additional step in production gives KernowJet Interiors the capacity to inhibit the growth of micro-organisms (bacteria and mould), and there is no time limit to it! Printers can get new business in hospitals, schools and nurseries. Hotel chain will appreciate it too. The usual safety and fire certification are a standard for the range.
Thirteen different textures: end users can choose high quality designs for the point of sale and retail world. As an example, the ‘Linnen’ texture offers a fabric like feel. Customised wallcovering textures are also possible, and end users will appreciate the material being tear resistant, water resistant, washable and with zero shrinkage over time.
With KernowJet Interiors 620 – the Type II certified products from the company’s range – European companies will finally have a product suitable for major American hotel and food chains, who require US standards for all their branches worldwide.
KernowJet Interiors are paste the wall coverings, which are faster, easier and cleaner to apply, and don’t require a pasting table. It leaves the applier the choice of the best paste for the given wall and application.
And, for changing designs KernowJet Interiors will also be perfect as it is easily removable without residues – unlike paper backed wallcoverings.
After not even a year in the market KernowJet Interiors does already have a name that stands for quality, reliability and all round satisfaction.
The company has created a specific swatchbook for KernowJet Interiors which can be requested at samples@kernowcoatings.com
