Podcasts for
print and packaging
Welcome to our podcasts page. Here you can find more information on a wide range of subjects from paper and packaging to different print and finishing technologies, from business issues to general interest features.
4. Don't sell yourself short: The importance of getting the digital 'sale' right
If you are selling digital print, you may be tempted to think that it is the same as traditional print. However, there are things that have to be taken into consideration when communicating what it can do to your clients. And, this change of mindset can be difficult for hardened offset sales people.
3. The importance of direct mail in an electronic world
Good quality direct mail is seeing a resurgence as screen savvy generations are being excited by it for the first time. But with its cost effectiveness, sustainable message and excellent return on marketing investment, there is more to printed direct mail than meets the eye.
2. First steps into digital
An increasing number of companies – some not considered traditional 'print' are looking to invest in digital technology, but they find it difficult to even start the processes.
Here we highlight the importance of ensuring that suppliers offer more than a 'box' and are ready to help new customers develop their digital print businesses.
1. Wide format: an investment for success
Are you looking for ways to expand your business this year? Have you considered wide format? With low cost entry, rapid return on investment and a plethora of products to offer, it can be a quick and easy way to diversify without impacting on your core business.